News
Warburtons launches new TV ad campaign
Warburtons, the UK’s number one branded baker, has launched its latest TV ad. The new TV ad from the UK baker forms part of Warburtons £8.2m integrated marketing campaign aimed at driving sales.
Organisation
Warburtons, the second biggest grocery brand in the UK, specialises in the production of a number of bakery products, including wax-wrapped loaves, wholemeal products, crumpets, pancakes and bread rolls.

News
Warburtons, the UK’s number one branded baker, has launched its latest TV ad. The new TV ad from the UK baker forms part of Warburtons £8.2m integrated marketing campaign aimed at driving sales.
Innovations
Warburtons is launching Sandwich Thins – six soft, sliced flat breads with a nine-day shelf life.
Innovations
Warburtons ‘Square-ish’ Wraps are available from February 2011 in the UK in packs of six.
News
Warburtons has revealed its refreshed brand identity. The new brand mark will commence rollout from November onwards on vehicles and signage.
Innovations
Warburtons’ 8-pack of Sliced White Rolls, back by ‘popular demand’, will have a £1 price-marked pack in the UK.
News
Warburtons, Britain’s number one branded baker, will be using a new electric-powered truck to deliver bread across central London.
Innovations
Warburtons has launched its limited edition 8-Sliced White Rolls featuring football-themed packaging, which will be supported by an on-pack promotion.
Innovations
Warburtons is launching a portfolio of premium snacks, as the brand enters into a whole new category, specifically targeting the snacking market.
Innovations
Warburtons has announced details of two new Unsliced Wrapped mid-sized loaves.
Article
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News
Warburtons is launching its first online viral campaign – ‘The Seeds of Love’ – to promote its Seeded Batch of bread.
News
Premier Foods, the UK baker of Hovis bread, plans to cut its dividend in half as it tries to repair some of the damage from losses, which analysts estimate as close to £20m.