Organisation

Warburtons

Warburtons, the second biggest grocery brand in the UK, specialises in the production of a number of bakery products, including wax-​wrapped loaves, wholemeal products, crumpets, pancakes and bread rolls.


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Recent stories

News

Warburtons launches new TV ad campaign

Warburtons, the UK’s number one branded baker, has launched its latest TV ad. The new TV ad from the UK baker forms part of Warburtons £8.2m integrated marketing campaign aimed at driving sales.

Innovations

Warburtons Sandwich Thins

Warburtons is launching Sandwich Thins – six soft, sliced flat breads with a nine-​day shelf life.

News

New brand identity for Warburtons

Warburtons has revealed its refreshed brand identity. The new brand mark will commence rollout from November onwards on vehicles and signage.

Innovations

Warburtons joins snacking sector

Warburtons is launching a portfolio of premium snacks, as the brand enters into a whole new category, specifically targeting the snacking market.

News

Premier Foods plans to cut dividend in half

Premier Foods, the UK baker of Hovis bread, plans to cut its dividend in half as it tries to repair some of the damage from losses, which analysts estimate as close to £20m.