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Brits want more cheese, says Asda study
A survey by Asda reveals Brits’ taste for cheese is continually maturing, with three quarters (76%) of UK fridges now containing up to three different cheeses.
This contrasts to ten years ago when over three quarters (77%) of households had only one medium-strength cheddar in their fridges.
Although cheddar is still at the top of our shopping list-87% of us buy a block each week-Brits have extended their cheese-eating repertoire, with Wensleydale, parmesan, feta and halloumi all regularly making the cut, according to the research.
The study shows that, ten years ago cheddar was our all-purpose cheese, but Brits now take more time over their choices and, inspired by trips abroad, are matching varieties of cheese to meals.
Whilst cheddar and Wensleydale continue to be sandwich staples it seems Greek favourites, feta and halloumi, are top salad choices and a bowl of pasta isn’t complete without a liberal sprinkling of grated parmesan.
Anna Patrick from Asda’s cheese team says, “From Pimlico to Padstow Peckham to Preston we really are a nation of fromage-fanatics nibbling at cheese from all over the world from Paneer to Parmesan! We’ve seen a real surge in demand for different types of cheese in the last few years which is why we’re selling more types than ever before, over 300 at the last count!”
Source: Asda
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Your comments (1)
GeoffPlatt said on 24 Oct, 2011:
So the Brits want more cheese. The problem is, some of them are not prepared to pay for it. The most recent edition of the annual Global Retail Theft Barometer shows that, in the current economic climate, the top product to be stolen from grocery stores is … cheese!
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