Report
Brits waste over £30m in food disasters each year, says Asda
With just 29 cooking days left until Christmas day new research by Asda shows Brits are wasting a whopping £31m on festive cooking mistakes.
71% of us will attempt to make at least part of our Christmas dinner, but over one in five (22%) will end up making a mistake, throwing it in the bin and starting again or reverting to a shop-bought, ready-made option. An average family will waste £9 on ingredients this Christmas which only adds to shoppers’ last minute stresses.
Home cooking has never been more popular, but only a third of Brits (32%) say they will be preparing a full turkey dinner from scratch this year, with many of us scared of recreating the Yuletide horror stories of raw turkey, cracked mince pies and over-cooked Brussels sprouts, the study shows.
40% said that if disaster does strike with their Christmas dinner, they will try to disguise the mistake as best they can and still serve it to their unsuspecting guests.
More than a quarter of shoppers (26%) say they don’t make all of their Christmas food from scratch as they don’t want to waste money if it goes wrong. The latest Asda income tracker shows that families now have £13 less to spend each week, when compared to 2010, which means that saving money at Christmas is becoming more important than ever before as shoppers simply can’t afford to waste money on festive cooking errors.
The research revealed the following about our Christmas dinner fears:
- The top festive food mistakes are raw turkey, burnt mince pies, cracked Christmas cake and soggy roast potatoes.
- Nearly a third (31%) of Christmas cooks say that if something does go wrong they will get another family member or a friend to save the day.
- More than one in five Brits (21%) are most troubled by all things turkey related (including the bird, stuffing and gravy).
- Over a fifth (28%) of Brits admitted that they will buy ready-made sauces to go with their turkey (bread sauce, cranberry sauce), whereas 21% will buy the Christmas cake and pudding.
- An ambitious 11% of Christmas cooks won’t buy anything ready-made as they always cook from scratch.
- A fifth of shoppers (19%) feel that ready-made alternatives taste better than anything they could prepare themselves.
- 16% of shoppers will go out to a restaurant or eat at someone else’s house rather than cook their own Christmas dinner.
Source: Asda
- If you enjoyed this article, you may also like this: Wrap reports significant progress on waste reduction
See also
Latest news
| |
Your comments (0)
Add your comment
Please login or register to post comments.