Designed to recognise excellence, creativity and innovation in the international packaged water industry, the Water Innovation Awards began in 2002 as the bottledwaterworld awards.
Eight years ago, the focus of the awards was the design of products in PET and glass, but over time we have seen the introduction of many new packaging formats from cartons and pouches to cans and bag-in-box. Environmental sustainability issues have risen up the agenda, with the average weight of PET and glass reducing and a steady increase in the use of recycled materials and even non-petrochemical plastics.
Consumers’ taste in flavours and demand for functionality has changed, too. Today, flavours and essences tend to be more natural and functions more niche. Packaged water is competing in a market where traditional category boundaries are blurring and while some products appear close to traditional carbonated soft drinks and energy drinks, it is their pure water base that lends them credibility in the marketplace.
The 2011 Awards Showcase contains all entries to the awards. Hard copies can be purchased using the buy now buttons on this page and a digital edition is available below.
HARD COPY | SINGLE
Get single copies of the Showcase magazine for €20 each
HARD COPY | BULK
Get five copies of the Showcase magazine for just €50