Opinion
Diamond solitaire chip fork
Enjoy chips, but find those free wooden chip forks just too down-market? Well here’s the answer – the diamond solitaire chip fork.
Explore
Marketing+PR+Media
Keep up to date with the latest marketing, PR and media-related articles.
News
Soup crowned ‘Best in Britain’ hits Waitrose
A soup crowned the Best in Britain is launching at Waitrose so everyone can easily taste the winning recipe.
News
Diet Pepsi Brings four designers to the fashion industry
Diet Pepsi returns to Mercedes-Benz Fashion Week to provide a runway show experience.
News
BIFDAs judging panel announced
The judging panel for the Beverage Innovation Functional Drinks Awards has been finalised and includes an expert panel of specialists from beverage industry and beyond.
Interview
PET: lightweighting and energy efficiency; and rPET
What are the two leading questions for the bottled water industry when discussing PET. In a series of interviews, Water Innovation magazine asks the experts.
News
Kingsmill launches Big Lunch campaign
Kingsmill is launching the first phase of its campaign to support this summer’s Big Lunch – a food-focused lesson programme to run as part of the national curriculum.
News
Diageo partners with National Pubwatch awards
National Pubwatch is extending its efforts to encourage safer social drinking environments in all licensed premises by partnering with Diageo to launch the Diageo National Pubwatch Awards.
Innovations
Chill on demand energy drink in a can
California based Joseph Company International has launched the first chill-on-demand energy drink called West Coast Chill, packed in a ‘Chill-Can’, featuring ‘Micro-Cool’.
Report
Mintel study reveals what consumers deem as healthy snacks
According to recent Mintel research, among healthy snackers, 44% say they tend to eat healthfully most of the time and 42% make it a point to snack on foods that are healthy.
Innovations
Loddon rebrands with We Are Pure
Brand and packaging design consultancy We Are Pure has unveiled its complete rebrand of Oxfordshire-based brewery Loddon.
Report
Fastest growing grocery categories in 2011 revealed
The fastest growing grocery categories in the UK in 2011 have been revealed by SymphonyIRI Group, the FMCG market measurement and insight consultancy.
News
Drinkaware responds to Change4Life campaign launch
Drinkaware has responded to the Department Of Health’s Change4Life campaign launch.
News
Blue Marlin voted Best Design Agency in FoodBev.com Awards
Blue Marlin has won top honours at the FoodBev.com Awards 2011, picking up Best Design Agency.
News
McDonald’s donates its Super Bowl TV ad to charity
McDonald’s USA produced aired a 30-second TV spot featuring RMHC during the pre-kick of the Super Bowl to promote understanding of Ronald McDonald House Charities.
Opinion
A successful first FoodBev.com Awards
What a few months it has been! We’ve just wrapped up the very first 2011 FoodBev.com Awards, which was a great success by all accounts.
News
Doritos wins $1m cash prize for Super Bowl ad
The Doritos brand’s consumer-created Doritos commercial *Man’s Best Friend,* which aired for the first time nationally during yesterday’s Super Bowl XLVI broadcast, ranked number one in *USA Today.*
Report
Eating fruit is key to male attractiveness, says study
Eating dark coloured fresh produce such as plums and nectarines has more impact on how attractive a man appears than his masculinity, according to new research.
News
Beverage industry responds to sugar commentary
In a commentary in the February issue of the journal *Nature*, a team of scientists has suggested that sugar should be regulated like alcohol and cigarettes.
News
Serbian Milk Processors sign agreement to boost milk process
The Serbian National Milk Processors Association (SEDA) signed a Memorandum of Cooperation with the European Dairy Association (EDA) to promote milk processing in Serbia.
News
IBWA responds to University of Vermont bottled water ban
After the University of Vermont revealed that the school “will become one of the first institutions nationwide to end the sale of bottled water on campus,” the IBWA has issued a statement in response.
News
The 2011 FoodBev.com Awards, winners & finalists
FoodBev.com is happy to announce the finalists, runners-up and winners in the inaugural 2011 FoodBev.com Awards.
News
Coca-Cola Tunisia produces week’s most globally shared ad
A Coca-Cola ad saluting Tunisia’s national football team’s journey to the Africa Cup of Nations (ACN) garnered more than 700,000 views on YouTube and 116,000 shares on Facebook in one week.
News
Dannon reveals 2012 Next Generation Nutrition grants
Applications for the seventh annual Dannon Next Generation Nutrition grants are now available on the Dannon website under the ‘Dannon Cares’ section.
Opinion
What do you want from functional food and drink in 2012?
When it comes to functional beverages, consumers demand products that provide prolonged and balanced energy as well as mental performance enhancement.
News
PepsiCo names women bloggers as 2012 digital correspondents
PepsiCo has selected three women as national correspondents who will go behind-the-scenes at key digital PepsiCo-sponsored events in 2012.
News
Coca-Cola partners with Né-Yo’s Compound Foundation
Grammy Award-winner and philanthropist Né-Yo, fashion designer, Tracy Reese, and Essence president, Michelle Ebanks, are joining Coca-Cola in a new Black History Month programme.
News
Pernod Ricard turns to marketing spend management platform
ProProcure’s latest platform has been released across Pernod Ricard brands.
News
Debenhams says tradition of drinking tea is under threat
The great British tradition of drinking tea is under threat – sales of teapots have plummeted, with millions of people now opting for the lazier method of putting a teabag into a mug.
News
Heineken creates ‘serenade app’ for Valentine’s Day
Heineken is helping ignite romance this Valentine’s Day with the launch of a fun new Facebook application called ‘The Serenade’.
News
Madonna and Smirnoff partnership continues in 2012
The second chapter of the ongoing Madonna and Smirnoff partnership begins with the appearance of Lil Buck, the winner of the Smirnoff Nightlife Exchange Project Dance Competition.
Innovations
Fit Drink now in 25cl slim can from Ball Packaging
ActivLab is marketing its Fit Drink product in Poland in beverage cans from Ball Packaging Europe.
News
Pepsi Max confirms 30-second ad for Super Bowl
Pepsi Max, the official soft drink of the NFL, will debut a new 30-second spot during the Super Bowl and be part of multiple activities during Super Bowl week in Indianapolis (US).
News
Brisk Iced Tea earns billion dollar brand status
PepsiCo has confirmed that Brisk Iced Tea has seized the timing of the surging ready-to-drink iced tea category to double its volume in just two years and reach more than $1bn in annual retail sales.
News
Premier Foods launches major £50m TV ad push
Premier Foods this week begins a concerted programme of TV advertising as part of its strategy to double marketing spend to more than £50m in 2012 to help restore growth.
News
Rexam recognised among manufacturing elite
Rexam has revealed that its Águas Claras beverage can plant in Brazil has been awarded The Shingo Prize – acknowledged as the highest global recognition for operational excellence.
Report
Record growth for lower alcohol beer, says Tesco
Demand for lower alcohol as well as non-alcoholic beer is growing significantly with UK off-licenses seeing all time record sales.
News
Finalists announced in the 2011 FoodBev.com Awards
The finalists of the FoodBev.com Awards 2011 will be chosen by a panel of experts this week, with the winners being announced via an online video shortly thereafter.
Innovations
David Guetta Coke bottle
Coca-Cola has teamed up with French DJ and producer David Guetta to create a limited edition Club Coke, according to Popsop.
News
Recognition for environmentally focused water professionals
Three water industry professionals have recently become Chartered Environmentalists through the Institute of Water.
Innovations
The return of Softer Butter by Kerrygold
Kerrygold’s Softer Butter has returned to shelves in 155 Sainsbury’s stores around the UK.
News
Jamie Oliver launches new restaurant in the UK
Stretching over two floors in the bustling Maltings Shopping Centre, St Albans, Jamie Oliver’s 25th Jamie’s Italian restaurant will be launching on 6 February.
News
Wicked Coffee becomes a supporter of the Coffee Kids charity
The Wicked Coffee Company has celebrated becoming a supporter of the international charity Coffee Kids by making its first donation to the cause.
News
Carlsberg appoints Peter Schmeichel as brand ambassador
Carlsberg, sponsor of Uefa Euro 2012, has appointed Peter Schmeichel, former goalkeeper for Denmark and Manchester United, as its global ambassador.
News
Coca-Cola Polar Bears in ads during Super Bowl broadcast
Coca-Cola is capitalising on the growing trend of second screen media consumption to extend its connection with fans beyond the television screen to the computer screen and the social media universe.
News
Xyience enters agreement with distributor and design house
Xyience, maker of Xenergy, the energy drink of the UFC, has signed a distribution agreement with Eastside to be the exclusive distributor and design house for Xyience apparel in Canada.
News
Controversial billboards warn US that cheese makes you fat
Two huge billboards warn Albany residents that eating cheese poses a health risk and contributes to the area’s high obesity rates.
Innovations
BrandOpus rebrands Pipers Crisps
BrandOpus has created a new brand identity and packaging design for Pipers Crisps.
News
PepsiCo adds to its portfolio of billion dollar brands
PepsiCo has revealed that Diet Mountain Dew, Brisk and Starbucks ready-to-drink (RTD) beverages have each grown to more than $1bn in annual retail sales.
News
Jones Soda to sponsor 2012 Winter Sports Series
Jones Soda Co (JSDA) will be a sponsor to the Winter Sports Series, four renowned, action-packed amateur and professional snowboarding events hosted by Canadian action sports events group 365 Sports.
Opinion
Fighting obesity with Photoshop
Two weeks ago, I wrote about the shocking advertising campaign from the New York Health Department that warned that soft drinks consumption can lead to amputation.