News
McDonald’s reveals fast food nutritional kiosk
QA Graphics, a US-based creative design firm, has completed an interactive nutritional kiosk for Jonathan Chan, owner and operator of a McDonald’s franchise in Richardson, Texas.
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News
Franchise alternative for independent coffee shops
Crimson Cup Coffee & Tea, a roaster and coffee shop business consultant with 20 years of industry experience, has developed a franchise alternative for independent coffee shops.
News
Coca-Cola launches ads for London 2012 starring Mark Ronson
Coca-Cola has launch the global advertising for the Coca-Cola ‘Move to the Beat’ London 2012 Olympic Games campaign.
News
Vimto ramps up digital spend
Vimto is increasing its investment in digital media in 2012 as it looks to build on an impressive commercial performance over the last 24 months.
Opinion
Shipping – bringing rewards
A reliable shipping service that guarantees the delivery time of cargo and achieves more than a 90% accuracy in that delivery time has changed the face of shipping as we know it.
News
Walmart unveils ‘Great For You’ labelling
A year after pledging to develop a front-of-pack label that would give its customers an easier way to identify healthier food, Walmart unveiled the ‘Great For You’ icon at an event in Washington, US.
Opinion
A successful first FoodBev.com Awards
What a few months it has been! We’ve just wrapped up the very first 2011 FoodBev.com Awards, which was a great success by all accounts.
News
Doritos wins $1m cash prize for Super Bowl ad
The Doritos brand’s consumer-created Doritos commercial *Man’s Best Friend,* which aired for the first time nationally during yesterday’s Super Bowl XLVI broadcast, ranked number one in *USA Today.*
News
IBWA responds to University of Vermont bottled water ban
After the University of Vermont revealed that the school “will become one of the first institutions nationwide to end the sale of bottled water on campus,” the IBWA has issued a statement in response.
News
The 2011 FoodBev.com Awards, winners & finalists
FoodBev.com is happy to announce the finalists, runners-up and winners in the inaugural 2011 FoodBev.com Awards.
News
Coca-Cola Tunisia produces week’s most globally shared ad
A Coca-Cola ad saluting Tunisia’s national football team’s journey to the Africa Cup of Nations (ACN) garnered more than 700,000 views on YouTube and 116,000 shares on Facebook in one week.
News
Heineken creates ‘serenade app’ for Valentine’s Day
Heineken is helping ignite romance this Valentine’s Day with the launch of a fun new Facebook application called ‘The Serenade’.
News
Finalists announced in the 2011 FoodBev.com Awards
The finalists of the FoodBev.com Awards 2011 will be chosen by a panel of experts this week, with the winners being announced via an online video shortly thereafter.
News
PepsiCo adds to its portfolio of billion dollar brands
PepsiCo has revealed that Diet Mountain Dew, Brisk and Starbucks ready-to-drink (RTD) beverages have each grown to more than $1bn in annual retail sales.
News
Danone launches new Actimel campaign and TV ad
Danone has launched a new campaign: ‘The little bottle with a lot inside for drinking yogurt, Actimel’.
News
Taylor’s Tonics launches ‘Many Mini-Pennies’ campaign
Taylor’s Tonics has launched their year-long promotional campaign, ‘Many Mini-Pennies.’
News
N2N Global launches new Quality and Food Safety Programme
N2N Global has launched its new cutting edge Quality and Food Safety Programme for restaurants and food service companies.
News
Cadbury builds giant chocolate ‘like’ thumb
To celebrate reaching a million fans on Facebook, Cadbury Dairy Milk is constructing a giant ‘thumbs up’ made of chocolate.
News
Diet Pepsi to reveal new Sofia Vergara ad
Diet Pepsi and actress Sofia Vergara are together again with a new marketing campaign called ‘Nothing Refreshes Like a Diet Pepsi’.
News
Frieda’s adds to Specialty Produce 101 series
Frieda’s has posted its latest Specialty Produce 101 video on YouTube about Coconuts. The company claims it is great for consumer education and entertainment.
News
Dr Pepper launches new advertising campaign
Dr Pepper has launched its ‘Always One of a Kind’ advertising campaign.
News
Truvia advertising hits UK TV screens
Truvia calorie-free sweetener, the leading global, stevia-based sweetener, has launched its first UK advertising campaign including TV, radio and digital.
News
Cravendale ‘Cats with Thumbs’ wins ad of the year
Milk brand Cravendale is celebrating after scooping the top slot in this Christmas’ ITV show ‘Ad of the Year’.
News
Pepsi returns to the Super Bowl in 2012
PepsiCo has announced that Pepsi will return to the Super Bowl in 2012 with two TV commercials.
News
Benecol launches new TV spot to support brand relaunch
Benecol is set to get 2012 off to a healthy start with a major new TV campaign in the UK called ‘Let’s Lower Cholesterol Together’.
News
Jim Beam TV ad hailed as one of ‘Top 10 ads of 2011′
In ‘Time’ magazine’s annual end-of-year reflection, Jim Beam’s ‘Bold Choices’ advertising campaign was selected as one of the top 10 TV ads of 2011.
News
Coca-Cola moves its secret formula to the World of Coca-Cola
The Coca-Cola Company has moved the 125-year-old secret formula for Coca-Cola to a new home at the World of Coca-Cola in Atlanta (US).
News
Dairy foundation launches cow and calf sponsorship scheme
The Ahimsa Dairy Foundation (ADF), which supplies entirely slaughter-free milk from its herd of organic cows in Kent (UK), has now launched a sponsorship scheme for people to help support its cows.
News
Cargill donates shipload of rice to fight hunger in Africa
Cargill is donating 10,000 metric tonnes of rice to support the World Food Program (WFP) US’s efforts to fight hunger and malnutrition in the Horn of Africa.
Interview
VIDEO: John Revess on Rexam’s sustainability strategy
Bill Bruce talks to John Revess at Brau Beviale 2011 about Rexam’s sustainability strategy.
Interview
Kinza Sutton talks about APPE’s ActivSeal & DeepGrip
Kinza Sutton talks to Shaun Weston about APPE’s new ActivSeal and DeepGrip products, and about challenging people’s perceptions about rPET.
Interview
Plastic cap innovations from CSI – Wolf-Friedrich Bähre
Dr Wolf-Friedrich Bähre talks to Shaun Weston about CSI’s new aluminium closure, Alu-Star, plus the company’s expansion plans for its traditional Talog cap.
News
Mountain Dew enters new sustainability partnership
Burton Snowboards and Mountain Dew have entered a new partnership focused on improving sustainability in apparel and outerwear.
Interview
Kym Hamer, Rexam — the success of Fusion
Kym Hamer of Rexam talks about the success of the Fusion bottle, about Ocoo, and about wine in cans. Interview by Bill Bruce.
News
Vestal Vodka launches in Waitrose
Vestal Vodka, the unique range of artisan sipping vodkas from William Borrell, is launching Vestal Vodka into Waitrose (UK) from the beginning of November.
News
Vogel launches ‘tea/toast’ matching app
Food and wine experts have designed a new app which promises to improve breakfast by matching toast to the perfect cup of tea.
Interview
Plastic cap innovations from CSI – Javier Cristián Espagnol
Javier Cristián Espagnol talks about the latest in plastic cap innovation from Closure Systems International.
News
Coca-Cola and Google showcase cashless vending
Coca-Cola and Google teamed up last month to show off the future of cashless vending with free Cokes for thousands of people in both Times Square in New York and Union Square in San Francisco (US).
News
David Beckham is the new face of Sainsbury’s
Sainsbury’s has confirmed a long term partnership with David Beckham, where he will be Sainsbury’s ambassador to inspire children of all ages and abilities to lead healthier and active lifestyles.
Report
Canadians make lifestyle sacrifices for coffee, says study
According to a recent study conducted by Ipsos Reid on behalf of McDonald’s Canada, some Canadians are willing to make lifestyle sacrifices to keep up a steady supply of their coffee.
News
Whole Foods Market raises funds to fight child hunger
Whole Foods Market (US), along with its shoppers and supplier partners, will help end child hunger by donating to Share Our Strength’s No Kid Hungry Campaign, the company said.
News
Heinz Beanz brings ‘magic beanz’ to London’s Soho
Heinz has brought some ‘magic beanz’ to Londoners in Soho Square with an enchanting 20ft Heinz giant Beanzstalk.
News
Monsanto donates $400,000 to Kenya Red Cross
Monsanto has pledged $400,000 towards the worst drought that has hit the Horn of Africa in 60 years, severely affecting the lives of over 14 million people.
News
The Corn Refiners Association petitions FDA
The Corn Refiners Association has petitioned the FDA to allow manufacturers the option of using corn sugar as an alternative ingredient name for HFCS.
Article
The winners of the IDF Dairy Innovation Awards
FoodBev Media’s Dairy Innovation magazine, in conjunction with the International Dairy Federation, is happy to announce the finalists and winners in the 2011 IDF Dairy Innovation Awards.
News
Nestea encourages consumers to ‘start something different’
The Nestea brand’s integrated marketing campaign, The Start of Something Different, fuses storytelling with social and interactive elements to motivate consumers to embrace new ideas.
Interview
Where food meets science: Adam Anderson, Kerry Ingredients
Claire Phoenix interviews Adam Anderson (R&D director, Kerry Ingredients) about this global company’s new ‘Taste’ campaign to deal with low salt, low fat and low sugar requirements in the industry.
News
Pussy gears up for global launch with Branson investment
Pussy, the only 100% natural energy drink made from milk thistle and schizandra is gearing up for a global launch over the next six months with new investors Holly and Sam Branson joining the brand.
Interview
Interview with Ettore Fortuna, Mineracqua
Ettore Fortuna is the president of Mineracqua, the Italian Mineral Water Association, which represents and safeguards the natural mineral water industry in Italy. Interview by Bill Bruce.
News
Cravendale unveils new ‘Milk Me Brian’ ad
Cravendale has unveiled its latest advertising creative, Milk Me Brian. The television commercial starts with the hero, Brian, pondering, “Who first thought to milk a cow?”