GlaxoSmithKline repositions Revive from Lucozade to drive sales
GlaxoSmithKline, the makers of Revive from Lucozade, is repositioning the £9.4m brand into the enhanced & flavoured waters sector with updated on-pack claims.
Water
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Thirsty Planet praises Roadchef for water pump initiative
Service area operator Roadchef has been awarded with a gold certificate from Thirsty Planet after raising over £5,000 towards the installation of 10 water pumps in Africa.
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Waterlogic signs distribution deal with Japanese trading company
Waterlogic Plc has signed an agreement with a trading company for the distribution of its B2C products in Japan.
Vivreau is 'preferred supplier' to Whole World Water campaign
Vivreau has announced that it is the preferred supplier to the new Whole World Water campaign that officially launched on World Water Day this year.
Evian's first new bottle since 1999
Danone's Evian water brand is giving itself a facelift in the US to keep up with its sleek, young competitors on store shelves.
