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Promotions are not boosting volume sales in Europe, says new report

In its fourth annual European report on the pricing and promotion of fast-moving consumer goods, IRI has highlighted the 'continued failure of promotions to boost volume sales'.


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IMA Group acquires Oystar Group from Odewald

The international Industria Macchine Automatiche (IMA Group) headquartered in Bologna, Italy, has acquired the operating business of Oystar Group, from private equity firm Odewald.