'Superfruits' are gaining ground when it comes to consumer perception, and on a scientific basis, studies are under way to pinpoint their benefit. Claire Phoenix investigates.
Many female consumers mistakenly believe that eating and drinking high protein products could make them fat or develop excessive muscle mass, says whey protein supplier Arla Foods Ingredients.
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Synlait Milk expects strong global demand for its lactoferrin to continue since it began commercially producing and selling the valuable milk protein earlier this year.
Nestlé Purina, one of the world's leading pet care producers, has developed a nutritional supplement consisting of fish oil and antioxidants.
Experts at Purition have developed Bodysculpt, a high-protein and fibre 'super shake' designed specifically for women to nourish, cleanse and energise to maximise the benefits of exercise.
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