Emmi Caffè Latte is getting into the festive spirit with the launch of a special design Christmas Cappuccino Cup. Consumers will be given the chance to win a range of seasonal experiences and gifts.
Innovation in packaging is a major influencer on consumer purchasing decisions, according to new research by Pelican Communications.
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Shaun Weston, 23 Oct 2014
- How brands can profit in Latin America as consumer confidence increases
Eduardo Tomiya, Millward Brown, 9 Oct 2014
- Are no-frills supermarkets rewriting the rulebook of food retailing?
Lloyd Harris, Warwick Business School, 30 Sep 2014
- How to increase fresh produce consumption by understanding the shopper
John Nevens, 22 Sep 2014
- Should we trust someone who doesn't eat cake?
Shaun Weston, 18 Sep 2014
Diageo held its Marketing Excellence Awards in London last night, which celebrate the most effective marketing campaigns developed for Diageo across Western Europe during its last financial year.
Cargill's cocoa & chocolate business is revitalising its global Gerkens Cacao brand, highlighting its premium nature and key benefits for beverage customers.
To attract maximum interest and attention to its new herbal aperitif Totino bottle, Henkell & Co Vinpol has turned to Ardagh Group to style the whole range as a brand family.
- Oatly publishes summons by Swedish Dairy Association, and launches Toni TV
- Molson Coors redesigns Carling British Cider brand
- UK parliamentary event highlights the Soft Drinks Sustainability Roadmap
- Frijj flavoured milk from Dairy Crest undergoes packaging refresh for 2014
- Merry Crisp-mas Crisps by Tyrrells
- Authenticity is a 'key driver' in the UK market for ethnic foods
- ADBA's Charlotte Morton talks about why the association changed its name
- Disney to sell Spider-Man and Frozen branded bags of apples
- BrewDog Pumpkin Head Ale
- Report: UK uses liquid water enhancers at home rather than on-the-go
- MasterCard & Zwipe launch world’s first biometric contactless payment card
- Bath Ales introduces Gem Aqua Vitae