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Beverage newcomers need to prioritise package design, says new study

Soda-alternative beverage categories such as water enhancers and flavoured waters are experiencing fierce competition as new brands enter this fast-growing market.


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O-I showcases innovation at BrauBeviale 2014

O-I innovation project manager Steffi Lenz and European marketing communications director Melianthe Leeman talk to Bill Bruce about the range of innovations on display at BrauBeviale 2014.