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The World Beverage Innovation Awards, hosted at drinktec, are designed to celebrate excellence and innovation across every category of the global beverage industry.

These awards have been running for many years and are a fantastic way for you to enhance the promotion of your brand. By entering the World Beverage Innovation Awards you can ensure that you get both your brand and your products noticed by the top names in the industry.

Being successfully shortlisted provides a hallmark of success that will prevail long after the awards ceremony draws to a close. This trusted brand recognition highlights the contribution that your company’s products and/or services are making to the industry.

So what’s stopping you? Enter today and win that award!

Entry deadline is 28 July 2017.

All winners and finalists will be announced at drinktec on 14 September 2017. 

For more information on these awards please follow the drop-downs below.

Why should I enter?

Not only is entering a great way to showcase your success, but if you are shortlisted, you receive a PR and marketing exposure package worth in excess of £1000. This will include being:

  • Product featured in the main presentation at the awards ceremony hosted at drinktec in Munich, Germany
  • Featured in the awards shortlist YouTube video which is circulated after the event on our channels
  • Product and brand announced as a top story on FoodBev.com featuring the list of all winners, finalists and categories
  • Winners promoted to our Twitter audience of 22,000 and LinkedIn group of 20,000
  • Included in a specific awards themed article on Foodbev.com
  • Included in photos by a professional photographer at the ceremony
  • Receive a ‘finalists/winners’ logo to use on any marketing material you wish
  • Take part in a personal interview straight after the ceremony (winners only)
  • Receive a press release which will be sent to you to promote your product further
  • Receive a certificate celebrating the successful achievement
  • Trophy (for winners)
  • Newsletter banner featured in one of our e-newsletters, directing our 30,000 food and beverage professionals to the FoodBev.com winners and finalists story
  • Winners and finalists are also in with the chance of winning a place to speak at drinktec’s Innovation Flow Lounge!

Plus . . .

  • All entrants’ products will be included in our awards showcase publication that is distributed to our FoodBev magazine subscribers (20,000 subscribers).
  • All entrants also receive a special discounted price to showcase your beverage products within the Innovation Flow Lounge at drinktec. For more information on this, please click here.

How do I enter?

  • Entering is easy, simply click ‘Enter Now’ on this page!
  • You will then be taken to the entry page where you need to select the category/ies you wish to enter and then fill out the personal details form on the right hand side.
  • You will then be directed to a page where you will select your payment method.
  • Once you have chosen your payment method and paid, you will be sent a confirmation email with a unique username and password so that you can log into your awards portal to submit your entry.
  • All we ask for is a 200 word description on why you think your product should win and 2 medium sized high resolution images.
    a. In this section you can also add additional information you feel will support your entry.
    b. Please make sure to communicate clearly how your product is genuinely innovative, introduces new concepts, offers added value and has market impact.

How much does it cost to enter?

Each entry costs £250.

You can enter multiple categories or products but each entry is £250.

We accept all major credit and debit cards.
Entries are to be paid via credit/debit card and on receipt of payment you will be sent a confirmation email with a PDF e-receipt attached as proof of purchase.
If you are unable to pay by credit/debit card then please contact us on +44 (0)1225 327867 or email awards@foodbev.com

What are the categories?


Best beverage concept

Best juice or juice drink
sponsored by Austria Juice

Best tea

Best coffee

Best sparkling beverage

Best sports or fitness drink

Best functional drink 
sponsored by PET Engineering

Best children’s drink

Best dairy drink

Best premium or adult drink

Best alcohol drink

Best packaged water

Manufacturing, technology, ingredients

Best manufacturing or processing innovation

Best technology innovation sponsored by ABB

Best beverage ingredient


Best packaging design or label

Best bottle in glass

Best bottle in PET/PE

Best can or alubottle

Best carton or pouch

Best closure


Best new brand or business

Best brand marketing campaign or activation

Best brand extension/reformulation

Sustainability, CSR

Best corporate social responsibility report or initiative

Best environmental sustainability initiative
sponsored by Hanovia


What is the entry criteria?

All products entered must have been launched/created from January 2016 onwards.

Products that are not yet in the market can still be entered as long as they are in their prototype/packaging stage by the closing date of this scheme.

Products can be entered into multiple categories.

How do I write my entry submission?

All we ask for is a 200 word description on your product and why you should win. Along with 2 medium sized high resolution images.

Here are a few pointers on writing your entry:

  • Use the word limit
    Remember the judges may know nothing about you and each entry will be independently judged. So take a step back and think have I given my company enough justice?
  • Focus your message
    Once you have written your entry go back and revise it- is the main focus of your entry still there. Are there any unnecessary words you could take out? Could you add any stats to back it up?
  • Upload imagery
    Your entry description may be fantastic but if the judge cannot visualise your product then they cannot relate what you have written to the actual product itself.
  • Tell a story
    The entry description gives you a perfect opportunity to give the judges an insight into both yours and your company’s personality. What makes you unique? Give the judge an opportunity to understand the journey of how you are where you are… and why.
  • Start early
    Putting together a good entry takes time, so start early so you have all the data you need to really make your entry stand out from the rest. There’s not long to enter and once the deadline has passed – that’s it.

How will my entry be judged?

Our awards schemes are based on innovation therefore all entries will be judged based on the concept of their product as opposed to taste.

All judges will be basing their scores against the entrants 200 word description they upload alongside their supporting imagery and documentation. This is to ensure that all judging is fair and that all judging is based on exactly what the entrant has supplied.

The judging will take place 2 weeks after the entry deadline.
All entrants that have been shortlisted will be notified no later than August 2017.
All results are kept confidential until the awards ceremony so that the results are a surprise for all.
If you do not hear from us by this time then unfortunately it means you have not been shortlisted.

Where are the awards presented?

The awards ceremony will take place 14 September 2017 at drinktec in Munich, Germany.
To find out more about drinktec please visit www.drinktec.com

While we would be very pleased to see you there, attending is not a condition of entering the awards.

When will the shortlist be announced?

Once all judges have submitted their scores, all points will be counted and verified.

Due to the sheer amount of entries, we will only be notifying entrants that have been shortlisted and will contact them no later than August 2017.

What sponsorship opportunities are available?

We have a range of sponsorship opportunities for this awards scheme. Make a lasting impression and extend your reach by headlining the World Beverage Innovation Awards.

Sponsor the category you’re a pioneer of and draw attention to your latest products or technologies.

Affiliate your name with the winners in your industry and reach your target audience.

For more information about a package that suits you, contact our team today on +44 (0)1225 327862 or email us on sales@foodbev.com.

How do I contact you?

Have a query about our awards?

Then contact us today on +44 (0)1225 327867, use the live chat function on this page or email us on awards@foodbev.com.

Previous entrants include

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Contact us


Bahar Muller | Awards executive
Contact me for awards enquiries

+44 (0)1225 327867


Jesús Luna-Lopez | Sales director
Contact me for sponsorship opportunities

+44 (0)1225 327862


Isabel Sturgess | Marketing director
Contact me to discuss the awards

+44 (0)1225 327867

© FoodBev Media Ltd 2017