Weetabix

Weetabix is a leading British breakfast cereal company, home to a range of famous brands including Weetabix, Alpen, Ready Brek and Weetos.

In 2004 Latimer Group Limited, a company incorporated by Lion Capital, acquired all of the issued share capital of Weetabix Limited. It now forms part of the group of successful branded companies in the Lion portfolio. In 2012, Bright Food announced it will take a 60% stake in Weetabix in a deal that values the company at £1.2bn.

In 2017, US cereal giant Post Cereal bought out Weetabix in a deal worth £1.4 billion.