To demonstrate both what is needed and what is possible for food and agribusiness, Rabobank has developed 10 big ideas that could materially boost global food availability and improve food access over the next decade.
In the next decades, the global population will increase to over 9 billion people and fewer resources will be available. At the Duisenberg Lecture in Washington, DC, Rabobank’s new CEO Wiebe Draijer and the Rabobank’s Food & Agribusiness Research (FAR) introduced 10 big ideas that could boost global food production and availability over the next 10 years.
“These ideas are bold yet realistic, as they represent the possibilities for building the much-needed momentum for change while drawing from current areas of innovation. Considering what could happen if these big ideas were fully implemented is an inspiring reason to be positive and gives Rabobank confidence in the future of global F&A,” said Rabobank global strategist Justin Sherrard.
The challenge for global F&A is how to plan for significant future growth in today’s difficult operating environment. Justin Sherrard the report author said, “Innovation can provide a bridge between global F&A’s near-term challenges and the longer-term opportunities, by leading to new ways to profit through the current period of uncertainty and slow growth, while positioning the sector to increase food availability and improve access for future populations.”
While innovation may be the key ingredient, leadership will be the single most important tool for putting these big ideas into practice. The future of global F&A requires leaders with the confidence to invest in the future by thinking big and embracing change.
“It also requires leaders who recognise that global F&A’s future depends on innovation that delivers significant gains in resource efficiency to ensure a more sustainable future. Such leaders can catalyse necessary change across global F&A,” said Sherrard.
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