360 Vodka has expanded its vodka range with a new limited-edition barbecue flavour to honour its Kansas City roots.
The alcohol manufacturer claims to offer consumers a spicy and sweet, tangy and true experience with its new product that is a first in its category.
360 KC Barbeque is distilled from grain by the brand owners, McCormick Distilling Company, creating a 35% ABV flavoured vodka.
The Kansas-based brand says the vodka is an incomparable addition to a bloody mary cocktail and recommends recipes on its website.
Its vodka portfolio includes other flavours such as pineapple, huckleberry and mandarin orange.
Patrick Fee, marketing vice president of McCormick Distilling said: “We are very proud of our Kansas City roots and love the traditions of this great city.
“360 KC Barbeque gives us the opportunity to pay tribute to Kansas City with a flavour that no one has ever done before but that makes all the sense in the world to us.”
In its initial launch, 360 KC Barbeque is available solely in the Kansas City metro area.
© FoodBev Media Ltd 2020
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entry 11 September – enter now!