7-Eleven has released a new range of sparkling cold brew coffees, which are packed in innovative self-chilling cans.
The cans used for the Fizzics Sparkling Cold Brew Coffee range have been created by US packaging manufacturer The Joseph Company International after 25 years of development, and the cans utilise CO2 to cool the cans once they are ‘activated’
Consumers ‘activate’ the 8.4oz cans by turning them upside down and turning the base until a hissing sound can be heard as the CO2 begins to cool the can.
The cans then need to be left upside down for about 75-90 seconds while they cool.
Three flavours are available in the Fizzics Sparkling Cold Brew Coffee range: regular, French vanilla and caramel, and all flavours are made with 100% Arabica beans and natural flavours.
Each flavour contains 50 calories, 10g of sugar and less than 80 mg of caffeine.
The drinks will initially be released as part of a trial period in 15 7-Eleven Stores in the Los Angeles area.
Tim Cogil, 7-Eleven director of private brands said: “Because the self-chilling can technology is so groundbreaking, we wanted to introduce it with a super innovative beverage.
“Sparkling coffee sodas met all the criteria. Previously available in some coffee shops, a handful of exclusive canned carbonated brews began showing up last summer.
“Fizzics will be the first that can be chilled on demand, bringing a new level of convenience to customers who want to enjoy a chilled drink whenever and wherever they are.”
© FoodBev Media Ltd 2020
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