BY RICHARD HALL
Yesterday, I said that most advocates of soft drinks taxes were citing evidence from Mexico.
A single study is being quoted around the world as the case for taxing soda.
Its catchy title is “Beverage purchases from stores in Mexico under the excise tax on sugar sweetened beverages: observational study”.
There appear to be two key flaws in the research:
A third flaw is in the tax itself.
Consumers still pay the same price for a diet variant as for a regular soft drink.
The fourth flaw, to me, is the biggest misconception. Even if it had changed behaviour, it hasn’t made a material contribution to tackling obesity.
There are three final flaws in the Mexican tax:
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