More than three quarters of consumers have said that environmentally responsible packaging is an influence on the drinks brands they choose to buy, according to carton manufacturer Tetra Pak.
A global survey of 6,000 consumers revealed a growing appetite for products with strong environmental credentials, Tetra Pak said. When asked about recent purchasing habits, two thirds said they had bought environmental products, even when they cost more, while around the same proportion have avoided specific brands or items due to environmental concerns
Environmental factors were a considerably stronger influence on beverage brand choice in developing markets such as China, Turkey and India – where 60% of those surveyed said that they always look for environmental information on the drinks they buy – than in the US, UK or Japan, where that figure stood at just 25%.
A parallel survey among food manufacturers showed that the majority of them have included environment as part of their business strategy. More than half are now sharply focused on using responsibly sourced materials, with an increasing number seeing renewable materials as a key element in product differentiation.
Tetra Pak vice president environment Mario Abreu said: “Consumers expect companies to do more on environment these days, and are increasingly checking information about a product before they buy. As a partner to the dairy and beverage industry, Tetra Pak is committed to helping customers meet consumer expectations by looking at the whole life of the products we supply. This includes sourcing raw materials responsibly, continuously improving energy efficiency in processing and filling lines, designing products that use more renewable materials and enable easier recycling, and providing specialist services to help customers reduce environmental impact in their own operations.”
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