AB InBev has announced new sustainability targets for 2025 and launched a new accelerator programme, which will identify promising sustainability technologies.
AB InBev has identified agricultural practices, water waste and packaging and electricity supply as key areas for improvement.
The brand claims that it will source 100% of its purchased electricity from renewable sources, and the brand estimates this will lower CO2 emissions in its supply chain by 25%.
A commitment to circular packaging also means the brand will aim to make 100% of its packaging from materials which can be recycled or made predominantly from recycled content.
The 100+ Sustainability Accelerator has been formed in conjunction with ZX Ventures, and will aim to solve over 100 environmental challenges by 2025, and the brand will identify and support promising sustainability ideas from entrepreneurs through this programme.
AB InBev will run annual events in nine markets around the world to find promising ideas, and selected entrepreneurs will take part in a 10-week programme to test their ideas.
Carlos Brito, CEO of AB InBev said: “Our dream is to bring people together for a better world, which is why we are committed to supporting a healthy environment and strong communities.
“Climate change is the most pressing issue confronting our planet and could impact the natural resources we rely on to brew our high quality beers. More than ever, we see an opportunity to use sustainability as a catalyst for innovation.
“Our 2025 Sustainability Goals and 100+ Accelerator will complement each other, providing solutions for environmental and social challenges so we can build a company to last for the next 100+ years.”
AB InBev’s chief sustainability & procurement officer, Tony Milikin, added: “We know we cannot accomplish our comprehensive sustainability goals alone.
As a global brewer operating in more than 50 countries, we are excited to draw on our entrepreneurial spirit and to collaborate with governments, NGO partners, universities and innovators to tackle some of the world’s most important challenges.”
© FoodBev Media Ltd 2019