Anheuser-Busch InBev has launched a limited-release cranberry variety pack under its Nütrl Vodka Seltzer brand in the US.
The pack includes four flavours – classic cranberry, cranberry orange, cranberry grapefruit and cranberry apple. Nütrl Cranberry Vodka Seltzer claims to be the first-ever all cranberry seltzer variety pack on the market.
“The holiday period is the biggest time for cranberry, with 20% of yearly consumption by US consumers happening during thanksgiving week alone,” said Beyond Beer’s group vice president, Monica Rustgi. “With hard seltzer being one of the fastest-growing categories in alcohol, Nütrl wanted to bring consumers the best of both worlds this holiday season with a first-of-its-kind all cranberry seltzer variety pack.”
Nütrl Cranberry Vodka Seltzer has an abv of 4.5% and 100 calories per can. The brand is made from vodka, seltzer and real fruit juice.
The variety packs are available in 10 states across the country, including New York, Massachusetts and New Jersey, as well as in select markets in Maryland, Illinois, Arizona, Washington and Georgia.
© FoodBev Media Ltd 2021
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