AB InBev’s Bud Light brand has unveiled new limited-edition hard seltzer varieties for the holiday season, featuring ‘ugly sweater’ designs and festive flavours.
The new Bud Light Seltzer Ugly Sweater variety pack features four flavours: Apple crisp, peppermint pattie, gingersnap and cranberry.
Each 5% ABV flavour in the limited edition range is made with cane sugar, natural fruit flavours and no artificial sweeteners, containing less than 1g and 100 calories per serving.
Colleen Lucas, senior director of marketing for Bud Light, said: “Since we first launched Bud Light Seltzer, fans have really enjoyed our delicious flavours and the fun we have brought to the entire seltzer category.
“Our new Ugly Sweater variety pack builds on these pillars while also adding some holiday cheer in the form of tasty flavours which have become very popular around this time of year.”
The Bud Light Ugly Sweater variety pack will be available nationwide in the US from Monday 2 November 12 oz. slim can variety 12-packs, available for a limited time only.
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