Pernod Ricard-owned Absolut has introduced a new canned range of vodka sodas and cocktails made with original Absolut Vodka and natural flavours.
Available across the US, the ready-to-drink line up can be enjoyed straight from the can or served in a cocktail glass with garnish.
Described as lightly sparkling, Absolut Vodka Sodas come in three flavours: Lime & Cucumber, Grapefruit & Rosemary, and Raspberry & Lemongrass.
With a 5% ABV, the sodas contain 97 calories per serving with no added sugar or carbs.
©Absolut Vodka Soda
The trio of Absolut Cocktails, meanwhile, intend to offer a premium classic cocktail experience and range from 7-10% ABV.
Mango Mule balances mango with citrus and ginger, while Berry Vodkarita features the natural flavours of strawberries, raspberries and citrus fruits, and Grapefruit Paloma the flavours of grapefruit, sherbet and tropical fruits.
“Made with original Absolut Vodka, the new line of ready-to-drink vodka sodas and cocktails meet a consumer demand for convenience without compromising quality,” said Regan Clarke, vice president of millennial connector brands at Pernod Ricard USA.
She added: “While perfect for the summer season, these sparkling sips, made with natural flavours, are ready to enjoy all year long – no fuss required.”
Absolut Vodka Sodas and Absolut Cocktails are available to purchase now from retailers nationwide for an RRP of up to $12.99.
© FoodBev Media Ltd 2020
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