Accolade Wines has announced the acquisition of Rolf Binder Wines, an Australian wine company based in the Barossa Valley, as part of its ongoing growth strategy.
Established in 1955, the Binder family produces a range of premium Barossa wines using fruit from their vineyard. Its portfolio includes 21 Rolf Binder/Veritas branded wines spanning AUD$20 to $125 including Bulls Blood and Hanisch Shiraz. The winery also operates more than 100 hectares of vineyard.
The Barossa winery was put up for sale by the family last year, in an attempt to lay the foundations for the business’ next stage of growth.
The deal marks the second acquisition by Accolade Wines since Robert Foye took up the role of CEO, following the purchase of Katnook Estate last year; and forms part of the company’s sustainable growth strategy and commitment to the South Australian wine region.
“We are delighted to bring a business with such legacy and deep experience in the Barossa Valley as Rolf Binder into the Accolade Wines family,” said Foye.
Accolade Wines’ portfolio is made up of Australian wine brands such as Grant Burge, St Hallett, Petaluma, Banrock Station and House of Arras.
“We are focused on sustainably growing the future of our amazing brands, the wine industry around the world and the communities in which we work. We continue to support our core global brands and work with partners in each market to respond to the demand, increasing access of quality wine to wine lovers everywhere,” added Foye.
Rolf Binder Jnr, who now runs the winery with his sister Christa Deans, said: “We are excited to announce that Accolade Wines is taking on Rolf Binder Wines. As one of the biggest wine companies in the world, we believe Accolade has the capacity to take Rolf Binder wines global.
“This announcement is also great news for the Barossa and this additional investment will continue to support the Barossa’s profile as a leading global wine region.”
© FoodBev Media Ltd 2020
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