Activia is introducing a new grains and seeds range to its yogurt portfolio as it aims to tap into the ever-growing demand for healthy breakfast options.
Activia grains and seeds is a combination of creamy yogurt and tasty grains, seeds and nuts. The range comes in four flavours: walnut and oats, spelt and seeds, quinoa and seeds; and muesli and fruit.
The launch will be supported by a £2.1m media campaign across the UK, including TV advertising, which goes live October 23.
Activia senior brand manager Ceyda Tort Turgay said: “We know that breakfast is the occasion where consumption of yogurt is increasing most rapidly. We also know that adding grains to food is a big consumer trend at the moment. Our new Activia Grains & Seeds range gives retailers the opportunity to tap into both trends, offering a real opportunity to bring incremental growth to the chilled yogurts and pot desserts category.”
The range will be available in 120g pots with a recommended retail price of £2.50.
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