US health and wellness company Adapt Brands has launched a new line of hemp-infused superfood coconut waters in Los Angeles.
Adapt SuperWater is available in three different varieties – Original Coconut, Lime and Pomegranate – each with 25mg hemp extract per bottle.
The ‘super-drinks’ contain 100% pure coconut water, proprietary hemp-derived CBD, organic monk fruit and natural flavours.
According to the Santa-Monica based firm, Adapt SuperWater marks the first hemp-infused superfood beverage to arrive in the market.
With no added sugar, no preservatives, and natural electrolytes and potassium, Adapt Brands refers to its range as hydrating beverages which help bring the body back to homeostasis while delivering the necessary micronutrients to function at a high level throughout the day.
Richard Harrington, founder and CEO of Adapt Brands, began experimenting with this new product after a series of athletic injuries.
“I began to see cannabinoid-rich products and superfoods as the perfect marriage,” said Harrington.
“For the active consumer this is the win-win beverage with cannabinoids for the pain and muscle soreness management, as well as cognitive function support, and superfoods to boost energy, metabolism and overall health and wellness.”
San Francisco quarterback and managing partner of Liquid2 Ventures, Joe Montana, is an advisor to Harrington and the team.
“I am on the advisory board for Adapt Brands because they have developed tasty and functional hemp-infused superfood products as an alternative to synthetic beverages, supplements and opioids which have long dominated the market,” added Montana.
Adapt SuperWater is available online and retailers throughout the Los Angeles area.
© FoodBev Media Ltd 2019