The Serap programme provides training and financial incentives to help cocoa farmers implement sustainable farming practices.
In Indonesia, the Serap programme will work with the Indonesian Cocoa and Coffee Research Institute (ICCRI) to educate cocoa farmers about responsible and sustainable farming methods that enhance cocoa quality. Serap will also foster collaboration among farmers as they work to address social and environmental issues.
“The Serap programme uses a unique approach, combining technical training, financial incentives and a focus on social responsibility to help improve the quality of life for cocoa growers and their communities,” said Scott Walker, vice president and MD, ADM Cocoa International. “By addressing the holistic needs of cocoa growers, ADM is working to ensure cocoa farming is a viable way of life now and for future generations, while also advancing the supply of high-quality products for our customers.”
ADM will collaborate with cooperatives to provide Indonesian farmers with technical training on bean fermentation, quality standards, cooperative management and market access.
Serap also includes a financial incentive scheme for cocoa farmers that awards bonuses to participants who continually achieve high-quality cocoa, while adhering to responsible social and environmental practices.
ADM will also provide cocoa farmers with information regarding appropriate labour practices, the safe use of farm chemicals and disease prevention.
Source: Archer Daniels Midland Company
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