Affinitus’ current expertise is the provision of software to companies operating in fresh produce, foodservice, logistics and warehousing. Merit’s established experience with bakeries makes its offering a logical addition to Affinitus’ expanding suite of services.
“Both companies have a lot in common,” said Ian Parfitt, sales director at Affinitus Group. “We’re both committed to providing an excellent product and outstanding customer service. Affinitus already covers a much wider range of market sectors than Merit. We want to expand on that and add more strings to our bow, as well as making Merit’s software available to new markets.”
To existing customers, there will be very little change, as all of Merit’s staff will be staying on as they expand into additional premises in Sittingbourne, Kent. Merit will now operate as a division of the Affinitus Group, changing from Merit Technology (Europe) to Merit Technology (UK).
Source: Affinitus Group
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