Air New Zealand has partnered with twiice to trial edible coffee cups both on flights and on the ground, as the company aims to reduce its use of single-use coffee cups.
New Zealand-based twiice’s vanilla-flavoured edible cups can hold various hot drinks, are leakproof and can be eaten once a consumer finishes their drink.
Air New Zealand says that the trial is intended to demonstrate that “new and innovative ways of packaging are achievable”. The airline serves an estimated eight million cups of coffee every year, and has already transitioned to plant-based coffee cups on flights and in airport lounges.
The airline estimates that switching to plant-based coffee cups is expected to prevent around 15 million cups from going to landfill annually.
Niki Chave, Air New Zealand senior manager, customer experience said: “We’ve been working in partnership with innovative New Zealand company ‘twiice’ to explore the future of edible coffee cups, which are vanilla flavoured and leakproof.
“The cups have been a big hit with the customers who have used these and we’ve also been using the cups as dessert bowls.”
‘twiice’ co-founder, Jamie Cashmore added: “It’s terrific that Air New Zealand has partnered with us to showcase to its customers and the world that a little bit of Kiwi ingenuity and innovation could have a really positive impact on the environment while at the same time delivering a really cool and tasty customer experience.”
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