Ajinomoto’s José Olé brand has released a new range of ready-made rolled taco packs for the US market in a variety of flavours.
José Olé’s Rolled Tacos are offered in packs of ten and a new “Dos Tacos” two-pack, and the brand claims the two-pack features a ‘unique’ cooking sleeve that ensures crispiness when the product is microwaved.
Four flavours are available in the range: Queso chicken nacho, loaded beef nacho, shredded Chicken and seasoned beef.
Both queso chicken nacho and loaded beef nacho flavours will also be available in a José Olé Chimichanga, while the chicken nacho flavour will also be available in Mini Tacos.
The packaging for José Olé’s entire product range has been redesigned following the release of the Rolled Taco products, in order to emphasise the brand’s “commitment to fresh, high-quality ingredients.”
Curtis Hector, senior brand director, Ajinomoto Foods North America said: “Consumer preferences and expectations are always evolving and now, more than ever, they are looking for foods with bold, craveable flavours made from fresh ingredients.
“Over the past 17 years, José Olé has been committed to being a go-to solution for insatiable appetites – and this year the brand is proud to deliver innovative Rolled Tacos, fresh packaging and new on-trend flavours.”
Available nationwide from selected US retailers, two-packs of Rolled Tacos will have a suggested retail price of $1.19, while ten-packs will have a suggested price of $5.49.
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