Al Ain Mineral Water Company is the fully owned and operated entity of Abu Dhabi-based Agthia Group, and this opening comes as part of its strategic alliance with the Wild Group (Germany) for the manufacture of Capri-Sun juice for the GCC excluding Saudi Arabia.
This new alliance will enable Al Ain Mineral Water Company – owners of one of the leading bottled water brands in the UAE – to further strengthen its portfolio, joining the likes of Coca-Cola and Kraft, who have been manufacturing and distributing Capri-Sun across various markets in Europe and North America.
The new factory and its allied operations have been newly set up in alignment with the Capri-Sun production line from Indag, which has the most ultramodern production, filling and packaging equipment and machines.
“UAE in particular, and the GCC in general, has one of the highest per capita consumption of fruit juices in the world,” said Ilias Assimakopoulos, CEO of Agthia. “Our vision is of becoming a leader in ‘natural’, health-related beverages, and we could not have found a more suitable partner than Wild Group – the world’s largest private producer of natural ingredients for the food and beverage industry, and owners of the Capri-Sun brand.”
“To do justice to the brand in the region, we were looking for a partner who recognised its potential and had the capabilities needed to elevate it to its rightful place,” added Carsten Kaisig, MD of Wild Group.
Capri-Sun is produced in 18 countries and is enjoyed by children in more than 100 countries, selling more than five billion pouches every year.
Source: TradeArabia News Service
© FoodBev Media Ltd 2024