Al Ain Food & Beverages, one of the largest bottled drinking water manufacturers in the United Arab Emirates, has expanded its production for Al Ain Water. With the new facility, the capacity will increase from 32m cases to 52m cases of bottled water a year – boosting production by 60%.
“The bottled water market is growing at an unprecedented scale across the Middle East region, and with UAE rapidly progressing, our new, long-term manufacturing strategy is to constantly meet rising demand,” said Fasahat Beg, executive vice pPresident of Agthia Consumer Business Division. “We are a recognised leader in the market, and with Agthia making a total investment of approximately AED 90m in this facility, we fully expect to increase our share of the domestic market and continue to consolidate our position.”
Al Ain Water’s new production facility, is the first in the UAE and among the first in the region to receive the FSSC 22000 certification by LRQA. The FSSC 22000 is the latest Food Safety Standard based on the FSMS (Food Safety Management System) requirements and the PAS 220 (Publicly Available Specification).
The new bottling plant at the ISO 90001:22000:14000, OHSAS: 18000 certified Al Ain Food & Beverages factory boasts the latest machinery and one of the fastest and most highly utilised lines in the Middle East. The new high speed line from Krones, Germany produces about 72,000 bottles per hour – which works out to approximately 1 carton a second. The bottles and caps use around 30% less plastic than conventional bottles in the market, there reducing the brand’s environmental impact.
As part of its new strategy, the company has also redesigned the shape of the Al Ain Water bottle to suit the changing needs and preferences of its growing consumer base. The new lightweight bottle has been carefully engineered in response to consumer preferences for a contemporary and eco-friendly bottle with an ‘easy to hold’ shape. The innovative bottles and caps designs are more eco-friendly using around 30% less PET in the bottle and cap.
Al Ain Water’s new bottle is available in 30cl, 50cl and 1.5 litre formats.
© FoodBev Media Ltd 2019