Children’s frozen food brand Kiddyum has received funding from Albert Bartlett, as the UK potato business acquires a 40% stake in the company.
The companies will work together to capitalise on the ‘increased consumer demand for healthy frozen foods’, while Albert Bartlett will assist Kiddyum in its next stage of growth.
The investment will support the development of Kiddyum’s new products and will help accelerate its retail, service sector and export business.
“We’re at an important stage in the company’s development so it’s great to get the backing of such a large, successful business – especially one that’s so well aligned with all of our values,” said Kiddyum founder and managing director Jayne Hynes.
Hynes added: “With the breadth of the team’s experience we can further the development of the Kiddyum brand and bring the meals to even more parents looking for a genuinely healthy alternative to home cooking.”
Kiddyum’s range of healthy frozen ready meals were launched in Sainsbury’s nationwide in 2015, after the company won a start-up competition in Britain. It has since secured listings in Co-op Food and Ocado.
The investment follows the company’s release of two new products at Sainsbury’s – Veggie Lentil Dahl & Rice, and Pasta Bolognese – which both retail at £2.
Targeted at children aged one to four, Kiddyum’s products contain no added sugar and are low in salt.
Richard Quinn added: “At Albert Bartlett, we’re passionate about driving a healthier future for children’s food, and we believe frozen plays a big part in this.
“Kiddyum has been quietly spearheading a revolution in the category and we’re excited to help drive the business to the next level and extend coverage.’’
© FoodBev Media Ltd 2019