Shapiro has 18 years of marketing experience at agencies that include JWT, BBDO, McCann-Erickson and Y&R, working on brands such as MasterCard, Kleenex, Campbell’s Soup, Lever2000, Excedrin, Lubriderm and Hellmann’s.
In her most recent role as senior vice president of brand strategy at Citibank, Shapiro was responsible for strategic positioning, driving marketing best practices, and ensuring brand consistency across communications.
Source: Alcoa
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