Packaged in 330ml aluminium sleek cans produced in Rexam’s Vsevolozhsk plant, MIO is available in blackcurrant & mint, pear, apple, strawberry and vanilla flavours. The drink is currently sold in retail outlets and local networks across Russia.
“It was great to work closely with Rexam to produce a can that represents our brand image: young, fun and dynamic,” said MIO marketing director Nikita Volkov. “The aluminium can is the perfect packaging for MIO, offering an alternative format and giving us standout in the dairy-based beverage category.”
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