Alden’s Organic to launch new dairy-free frozen desserts in US

Ice cream brand Alden’s Organic will release a range of dairy-free frozen desserts that feature a blend of brown rice, oat flour, coconut oil and pea protein.

The Dairy Free line consists of seven frozen dessert flavours – almond crunch, muddy brownie, vanilla bean, double strawberry, freckled mint chip, peanut butter chip and cookie crumble – and two Sammies variants: vanilla bean and caramel drizzle.

 “Consumers are craving a dairy-free option that actually delivers an exceptional flavour-filled experience,” said Joelle Simmons, SVP of sales and marketing at Alden’s Organic.

The products will be available in the US as of March 2020.

“We saw an opportunity and worked through 29 variations to develop a more progressive, organic dairy-free recipe that upholds the high standards of our famous ice cream.”

She added: “We know our consumers rely on us for our commitment to organic and providing a delicious treat that will spark a good time. With the new dairy-free line, we’ve created even more options that deliver on those promises to serve both new and existing consumers.”

The dairy-free flavours will have a suggested retail price of $5.49-$5.99 and the dairy-free Sammies will be priced at $4.99-$5.49. Both will be available in the US as of March 2020.