Discount supermarket Aldi Süd has launched a new range of organic vegetables in eco-friendly carton packs in its stores in Germany.
The Combisafe packaging from SIG Combibloc offers comparable product protection and shelf life as traditional packaging solutions, but provides greatly improved environmental credentials. For long-life foods, it can reduce carbon dioxide (CO2) emissions by up to 54% and fossil fuel resource consumption by almost 60%.
The German retailer presently offers organic baby carrots, kidney beans and peas in the 300ml Combisafe carton pack, which “is suitable above all for particularly chunky foods” such as fruit, vegetables, pulses, convenience foods and stews. Aldi Süd operates the company’s retail outlets in the UK and Ireland, Hungary, Switzerland, Australia, Austria and Slovenia, as well as in western and southern Germany.
Volker Bubacz, head of area marketing for Europe for SIG Combibloc, said: “The total package that Combisafe represents was a key factor for Aldi Süd in incorporating the innovative carton pack into its range. Combisafe ticks all the boxes you’d expect for long-life food packaging, and at the same time it offers environmental benefits. Carton packs are proven to be among the most environmentally friendly packaging solutions for long-life foods. In a life-cycle assessment conducted by the Institute for Energy and Environmental Research (IFEU), it was demonstrated that in the line-up against food metal cans, glass jars, plastic stand-up pouches and plastic pots, the carton pack has the best environmental performance.”
SIG Combibloc also claimed that the Combisafe offers superior quality in terms of logistics and advertising effectiveness on the sales shelf. The company’s carton packs are free from Bisphenol-A and the Bio organic vegetable range is marked with the label of the Forest Stewardship Council, which confirms that the paperboard used to make the packaging is sourced from responsibly managed forests and other controlled sources.
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