Pictured (from left) are Alter Eco co-founder Edouard Rollet, new CEO Mike Forbes and co-founder Mathieu Senard.
Snack company Alter Eco has appointed Mike Forbes as its new chief executive officer as the firm’s co-founders shift their focus to establish the Alter Eco Foundation, a non-profit vehicle for social and environmental change set to launch in 2019.
A 12-year veteran in the natural products industry, Forbes was previously general manager of olive oil company California Olive Ranch. There he led a team of about 50 employees across operations, sales and marketing departments, and oversaw the acquisition of Lucini Italia. Earlier in his career, he served in marketing roles at General Mills and Procter & Gamble.
Alter Eco said it was drawn to his expertise and leadership in scaling CPG businesses while maintaining a brand’s core mission and values.
“I’m truly honoured to join the Alter Eco team,” said Forbes. “I am a huge fan of the Alter Eco products, and a long admirer of the brand’s commitment to sustainability and environmental stewardship. I am excited to play an active role in fortifying its channel and portfolio growth.”
Co-founder Mathieu Senard added: “This is a seamless transition of leadership that allows Edouard and me to continue expanding upon the original reason we founded Alter Eco – to bring delicious, healthy food to market, catalysing impact around what we call full circle sustainability: social justice, environmental stewardship, climate change alleviation and sustainable packaging.”
Alongside the appointment, Alter Eco has named Eric Lallart as vice president of operations and Robin Ynes as vice president of finance.
Alter Eco said that 2018 has been a “strong year” as it now has products on sale in over 10,000 stores across the US, including Whole Foods, Natural Grocers and Wegmans.
Following the introduction of its Dark Chocolate Coconut Clusters, the firm is launching three-packs of its Chocolate Truffles this month.
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