Amcor has teamed up with Swedish coffee group Löfbergs to launch a mono-material coffee packaging with 55% reduced carbon footprint for both chemical and mechanical recycling.
Löfbergs’ new coffee pouch uses Amcor’s AmPrima Recycle-Ready packaging solution and it claims to preserve the flavour and aroma of the coffee inside. Designed according to the Circular Economy for Flexible Packaging (CEFLEX) guidelines, the pouch is certified by the Institute cyclos-HTP for recyclability in the real world, and can be recycled in most European countries.
Trevor Davis, marketing director at Amcor Flexibles EMEA, said: “More sustainable packaging should not compromise on quality. This pack responds to consumer demand for packaging that is easier to recycle, while preserving coffee’s aroma at its best. Our AmPrima material was able to run at the same machine speeds as non-recyclable versions and has the potential to replace over 200 current non-recyclable coffee packaging specifications.”
Madelene Breiling, head of operational development at Löfbergs, added: “This is an amazing step forward – not just for us, but for the entire coffee industry. The new pack has a 55% reduced carbon footprint compared to our previous coffee packaging. We will keep driving initiatives like this one and invite other players, both within and outside the industry to join us, to achieve our goal of zero waste by 2030.”
Löfbergs’ coffee pouch is available in stores in Sweden.
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