Amcor has designed transparent packaging for Danone’s new La Serenísima yogurt range in Argentina, featuring wide-mouthed PET jars.
The packaging aims to support the 100% natural positioning of La Serenísima with featured engraving, a finely finished base, and a body-wrap label. To protect the contents, the jar includes a 55mm finish with an aluminum-PET-aluminum-foil barrier seal and an ultraviolet blocker.
Amcor optimised the two-step reheat process to produce the wide-mouth jars using a Matrix blow-molding machine for high-volume yogurt containers.
Danone and Amcor said transparent packaging has been used as consumers are increasingly eager to see products before they buy.
Martin Darmandrail, new business development director for Amcor in Argentina, said: “This wide-mouth PET jar is an entirely new format offering for cold-fill dairy products.
“In a market historically dominated by thermoformed PP and polystyrene containers, we’ve shaken things up with a yogurt package with the durability, freshness, performance, manufacturing, and sustainability benefits of PET.”
Maximiliano Sassone, R&I director for Danone Argentina, added: “We have developed La Serenísima Original, a product inspired by the first yogurt made by La Serenísima 55 years ago, which revolutionized the category in 1963.
“We carefully select the ingredients, including milk from Argentine family farms, and pay respect to every step of the original process, creating a 100% natural product without preservatives, so that our consumers can connect to their memories of the original product.”
Danone has launched La Serenísima Original yogurt in six flavours – natural, naturally sweetened, strawberry, blackberry, lemon and ginger, and sweet squash – and will extend commercialisation of the range to the rest of Latin America.
Last year, Amcor pledged to make all its packaging recyclable or reusable by 2025, collaborating with customers, suppliers, governments and NGOs in order to develop and provide new eco-friendly packaging solutions.
© FoodBev Media Ltd 2020
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