American Beverage Corporation, a subsidiary of Harvest Hill Beverage Company, has announced its acquisition of Poppilu.
Founded in 2017, Poppilu is a US lemonade brand targeted at children. Its beverages are sold in pouches and contain only 7g of sugar per serving from the fruit juice itself. The lemonade is available in three flavours: original lemon, blueberry and peach lemonade.
Ilene Bergenfeld, chief marketing officer of Harvest Hill Beverage, said: “Poppilu makes a great addition to our existing portfolio and helps expand our strong foundation of kids’ beverages. We are especially excited that the product was crafted by a mom with kids in mind, which comes through in the bold taste and better-for-you benefits that will resonate with consumers.”
Terms of the transaction were not disclosed.
© FoodBev Media Ltd 2022
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