Spirits maker Beach Whiskey has acquired American Harvest, an Idaho-made organic vodka, for an undisclosed sum.
American Harvest Vodka was created by the Sidney Frank Importing Company (SFIC) in 2011 but retained when Jägermeister bought out SFIC in 2015. The acquisition will return the brand to one of its original creators, Bill Henderson, who is now chief marketing officer of Beach Whiskey.
Handcrafted in small batches from American wheat and distilled with certified organic ingredients, American Harvest fuses the farm-to-bottle movement with the continually popular craft spirits category, Beach Whiskey said.
“Organic and craft spirits have shown significant growth over the past five years, and Double Gold Medal-winner American Harvest has already shown its ability to stand apart from other super-premium vodkas,” said Beach Whiskey Company CEO Smoke Wallin. “Now is the time for a national organic craft vodka, and American Harvest vodka fits seamlessly into the Beach Whiskey portfolio while accelerating our national growth plans. Distributors who previously carried American Harvest are eager to have it back, and this is creating additional opportunities for the Beach Whiskey portfolio.”
American Harvest is described as a ‘smooth spirit with a crisp, clean and slightly sweet hint of real agave’. The wheat used to create the vodka is grown on a single family farm and the water is from a protected source beneath the Snake River water basin in Idaho.
John Frank, former chairman of SFIC and now a member of the Beach Whiskey Advisory Board, added: “American Harvest is a brand near and dear to my heart. We went to incredible lengths to ensure purity from farm to bottle in creating this truly American spirit. I’m pleased to see American Harvest in the hands of Beach Whiskey’s very capable team, and I look forward to contributing to their portfolio’s exciting growth.”
And Bill Henderson continued: “While craft spirits have taken off, so too are consumers becoming increasingly focused on the provenance of their food. They want to know who raises their beef and from which farm their fruits and vegetables are sourced. American Harvest vodka was created because we believe the same can and should be true for spirits.”
The 40% ABV American Harvest will return to shelves across the country and is expected to regain its national footprint in 2017.
It has a suggested retail price of $24.99 for a 750ml bottle.
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