Analysing the growth of the citrus market with ADM

Citrus is one of the fastest-growing flavour categories, and one of the most important taste profiles for beverages. 

Whether you produce established beverages such as juices, soft drinks or new products such as hard seltzers, citrus flavours are a vital component for flavour creation.

ADM is one of the leading producers of citrus ingredients for a wide range of applications. In the first episode of an exclusive podcast interview series with ADM, FoodBev spoke with Josh Snively, president of the Global ADM Citrus Platform about the company’s citrus portfolio.

According to Snively, a conservative estimate places the value of the citrus market at $2.3 billion globally, and the market is growing as many brands are seeking high-quality citrus ingredients in multiple formats.

Snively discussed a range of topics including the overall citrus market, the market needs that ADM’s citrus portfolio fulfils, how ADM extracts and distils citrus raw material and more.