A growing European health food brand backed by Andre Agassi is aiming to help Brits fight obesity after announcing its UK expansion with the launch of London’s first Update 1 Low Carb Bistro-Deli.
The opening of the first site in Walthamstow will take place on 12 October 2014 and will be followed by a further four franchise operations over the next six months, including sites in Farringdon and Angel. By the end of 2019, the company aims to have over 50 Update 1 franchises operating throughout the UK alongside an ecommerce website and home delivery service.
The Low Carb Bistro-Delis will include a premium, 100% organic coffee offering, a fresh on-site bakery, a deli, plus a healthy fast food bistro providing an array of healthy hot and cold meals.
They will also exclusively use and sell the specially created and clinically proven range of Update 1 food and drink products, which are all low-carb, low-GI and contain no added sugar or artificial flavourings.
Boasting a range of over 300 products, including breads, cakes, chocolate, drinks, pasta and a special gluten-free selection, the entire Update 1 product range has its carbohydrate content reduced by at least 50% and they all provide a very low (< 30) glycemic index.
Set up in 2004 by Hungary’s health king and entrepreneur Norbi Ferenc Schobert, Update 1 has over 100 grocery stores in Europe.
The Update 1 Low Carb Bistro-Delis will differ from the company’s European stores in that they will have more of a convenience and cafe culture ambiance.
With the weight loss market expected to reach £220bn globally by 2017, the company was floated in September and has ambitious plans to grow worldwide.
Eight-time tennis Grand Slam winner Andre Agassi, who recently signed up as an Update 1 brand ambassador to help the company’s expansion in the UK, Austria , Germany, Italy, Turkey, Serbia and Romania, said: “I have long believed that exercise, plus the right nutrition and diet, are essential to long-term mental and physical health. The obesity problem around the world is extremely worrying, so I’m delighted and excited to be working with Update 1 to help people make the small changes that can make a big difference.”
© FoodBev Media Ltd 2022
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