Anheuser-Busch has announced that it will acquire Los Angeles-based Golden Road Brewing, as it chases a greater share of the US’ craft beer sector.
The deal will enable Golden Road to bring more of its fresh, canned beer to the brewery’s local market and to introduce its unique hop-forward beers to more consumers. The partnership will build on Golden Road’s commitment to bring fresh beer to the market in the most sustainable way possible, Anheuser-Busch said.
Golden Road expects to sell approximately 45,000 barrels of beer in 2015 and can be found in more than 4,000 US retail locations.
The brewery’s president and co-founder, Meg Gill, said: “The energy and passion of the beer community is what drew me into this industry and with Golden Road we wanted to help develop the craft beer market in LA. Our team worked hard to build Golden Road from the ground up and we are proud of the growth we’ve achieved in such a short time. California is an exciting and competitive market for beer and I see endless opportunities in partnering with Anheuser-Busch and their incredible distribution network to bring our beers to more people.”
Anheuser-Busch CEO, craft Andy Goeler added: “Golden Road’s commitment to making great beer, their pioneering spirit and the passionate beer culture built within the company is what appealed to us. Their focus on giving back to the community and impact on the Los Angeles craft market in four short years makes Golden Road a strong addition to our craft portfolio.”
Last week, FoodBev reported that Anheuser-Busch had approached SABMiller about a potential takeover, in a deal that would create the world’s largest beer maker and open the company up to benefit from SABMiller’s dominant position on the African continent.
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