Anheuser-Busch has released two new adverts for its Bud Light brand, which highlight the ingredients and processes that go into brewing the low-alcohol lager.
The TV spots, titled Bottle and Complex, will take consumers to the heart of the brewing process to demonstrate how Budweiser achieves a smooth and crisp finish with each bottle of Bud Light. It will focus on the four essential ingredients that go into Bud Light – water, barley, hops and rice – as well as the brewing process itself, and the brand’s commitment to quality and taste.
Throughout the 30-day brewing process, Bud Light is tasted and tested for quality more than 100 times, with the brand’s brewmasters consistently checking quality and taste.
The new adverts will also mark the 35th anniversary of Bud Light, which was introduced in the US in 1982.
“There’s nowhere to hide imperfection when you’re brewing a light lager,” said Andy Goeler, vice-president of marketing for Bud Light. “Beer drinkers trust that every time they reach for a Bud Light, they’re going to get the crisp, refreshing taste they know and love. That process starts with four essential ingredients – barley, rice, water and hops. That’s been true for over 35 years.”
The adverts are the latest instalment in Bud Light’s ongoing Famous Among Friends campaign, which debuted at the start of the year.
Goeler continued: “Friendship is in the framework of our brand, you might even say that we’re famous for it. This next chapter of the Famous Among Friends campaign will focus on the beer, but to us, product quality and friendship go hand-in-hand. Your best friends are the people you can always count on. The same goes for Bud Light. We are the beer you can always count on.”
© FoodBev Media Ltd 2017