Anlit has launched vegetarian-friendly gummy sweets with curcumin for consumers seeking alternative ways to incorporate the turmeric extract into their diets.
The Israeli-based company, which is a subsidiary of Maabarot Products, will present the supplement and other novel products at Vitafoods Europe this May.
The turmeric gummy supplement contains natural colourants, without preservatives or artificial colours, and has a natural orange flavour. It can be presented in the shape of either a teddy bear or a star.
Anlit replaced the gelatine traditionally found in gummy sweets with pectin to enable vegetarian-friendly status, and all of the company’s products are certified kosher and halal.
Anlit’s gummy technology overcomes the challenges of the unpleasant flavor and aroma associated with many curcumin supplements, it said, and provides a great-tasting and healthy solution for both children and adults. Anlit uses a unique technology to produce the pectin-based turmeric gummy by using a clean, starch-free, molding system forming a tender, textured gum.
Anlit vice-president of sales and marketing Shai Karlinski said: “There are only a few turmeric gummies in the marketplace, but Anlit’s unique technology allows for the incorporation of a substantial dose of curcumin – 30mg – in synergy with 150 micrograms of piperine per gummy, without affecting taste or texture.”
The European Food Safety Authority recommends up to 3mg of curcumin for every kilogram of body weight.
“Consumers are concerned about additives such as synthetic colourants or preservatives and so are more likely to buy our gummies,” Karlinski added. “The gummies are available to retailers and food supplement manufacturers for marketing under a private label.”
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