Apollo Brands will release a new chewing gum called Fly Gum, which aims to combat jet lag through a caffeine-rich liquid core.
Fly Gum is a sugar-free, xylitol-rich spearmint chewing gum featuring a liquid core which contains natural caffeine sourced from green coffee beans, as well as B-vitamins, and Apollo claims that the gum is an effective way of keeping energy levels high when travelling.
As the caffeine is contained in the liquid core, the taste of the gum is not affected its high caffeine concentration.
Due to consumer concerns regarding the high levels of sugar in energy drinks, the company utilised only natural, functional ingredients to create the gum, and Apollo claims that the product is “the future of the energy category.”
Apollo’s CEO and founder Troy Widgery said: “Our team often travels internationally to events and chewing Fly Gum upon landing really helps our energy and focus.
“Every traveller wants to beat jet lag, get the most out of adventure travel, or be sharp and focused for business.”
Apollo Brands COO Boyd Wilkinson added: “We engineered Fly Gum’s xylitol shell to surround the liquid core and its energy components.
“The liquid core is released on the first chew and can taste intense for 17 seconds, then quickly you’re left with a spearmint gum that tastes great, helps oral health and lasts for an hour or longer.”
Fly Gum will be available from Amazon and selected airport retailers, with a suggested retail price of $4.99 per pack of five.
© FoodBev Media Ltd 2019