Appletiser has signed an agreement with Ascot Racecourse to become the horse racing venue’s official soft drink.
The three-year partnership will begin later this month, and will involve Appletiser being sold across Ascot’s bars, restaurants and private boxes throughout the year. The announcement will be supported by a marketing campaign, featuring distribution and visibility activity, new point-of-sales materials and PR and digital marketing.
Appletiser will also create bespoke signature cocktails and mocktails for Ascot to be sold and sampled by customers
Phil Thomson, associate director of portfolio brands at Coca-Cola Enterprises, said: “We are proud and excited to be partnering with such a prestigious brand as Ascot and becoming its official soft drink. Appletiser’s extraordinary heritage and proposition to our customers to ‘crown the moment’ makes it a perfect pairing with Ascot. Our ambition with this partnership shines through and forms part of our wider strategy to position Appletiser at the apex of the soft drink category.”
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