Online discount food store Approved Food has announced a move to a new headquarters in Sheffield to enable the company to cater for strong retail demand.
The UK’s biggest online retailer of close to, and past best-before date food and drink is forecasting growth of around 20% for 2014, driven by sales to an ever growing customer base in the UK and abroad.
A significant investment in a new 60,000 sq ft site is the company’s fourth move in just six years, each site three times as large as the last. Its new home – the former Booker Cash & Carry unit – is in close proximity to Sheffield Parkway and is easily accessible for Approved’s growing click & collect element of the business.
“We purchase large quantities of short-dated or past its best-before date food and drink and pass considerable savings on to consumers looking for the right food at the right price,” said founder Dan Cluderay. “This expansion will allow us to stock more of these bargain items, and also develop some new strands to the business. We know that there’s a high demand for our offering and we intend to serve more customers, more items, more often.”
The company employs more than 50 members of staff, who are all relocating from the previous site in North Anston. This recent growth is also expected to create new job opportunities for people living in and around Sheffield.
Source: Approved Food
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