US beverage company Après has this week launched a range of plant-based protein drinks made with a blend of coconut oil and coconut water in a shelf-stable format.
The Après beverages are made with organic plant protein (13g per bottle) from pea, chia, cacao, and hemp. With 6g of sugar per bottle, each drink has between 180 and 190 calories and is made with vegan, kosher, non-GMO, dairy-free, gluten-free and soy-free ingredients.
They are available in 11oz Tetra Pak cartons in three flavours: mint cacao, sea salt chocolate, and chai spiced vanilla.
Based in San Francisco, Après was founded by fitness enthusiasts turned entrepreneurs Sonny McCracken and Darby Jackson, who partnered together to address a void in the market.
Unlike some existing protein brands, Après is not directly targeting the traditional sports nutrition consumer.
“It’s our belief that modern wellness consumers, especially women, have been all but overlooked from a replenishment point of view,” said CEO Sonny McCracken.
“We spent more than a year working hand in hand with this consumer group to develop a product that could not only provide the clean label and nutrition they’re looking for, but also deliver great taste.”
Jackson’s experience as a health coach also provided insight into their target demographic’s needs.
“I found my clients, 95% of whom were women, constantly asking for a clean, convenient, post-workout snack that would sustain them until their next meal,” he said.
“Most women are looking for whole body replenishment rather than just a protein shake, so it was important to create a functional formula that balances the protein component with other complementary ingredients.”
Six packs of the beverage are available online for $34.50 ($5.95 per bottle) along with a variety of subscription packages.
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